Autoluxe Cars: Because Ordinary Just Doesn’t Cut It
Supplied
In partnership with Autoluxe Cars
At Autoluxe Cars, every car tells a story. Experience luxury, individuality, and service that goes beyond expectations
“Yes, I definitely remember my first car,” laughs Chris Khoury, owner and operator of prestigious automobile dealership Autoluxe Cars. “It was actually a hand-me-down from my parents – a 1996 Mitsubishi Magna that I used to share with my mum.”
It might not have been the most glamorous ride, but Chris’ Magna allowed him the freedom to hit the road and kick-started his long and successful journey as an automobile fanatic. His passion deepened a few years later when he could afford to buy what was his dream car as a young lad – a Honda Integra Type R. “That car was the beginning of everything for me,” he recalls with a twinkle in his eye. “The sound, the handling, the feel of the drive – it reignited my passion for Japanese performance cars and really cemented my love for the automotive world.”
That passion has led to an extensive career in the auto industry, with Chris first gaining experience with Japanese automotive manufacturer Toyota. It was here that Chris secured on-the-job training, strong product knowledge and a customer-focused sales approach. He loved his time on the showroom floor connecting people with cars that fit their needs before being headhunted by Suzuki, where he expanded his skill set into selling both new and used vehicles, eventually transitioning into the auction side of the industry.
“That move completely changed my perspective. I learned how to source stock strategically, analyse market movements in real time and build relationships that mattered,” Chris explains. “I also took on a role in Victoria as a buyer and wholesaler for a Tasmanian company. That position gave me even greater reach across states, working directly with dealers, franchise groups, and independents to move and acquire stock at scale. It allowed me to travel, sharpen my instincts, and expand my network nationally.”
Returning to Adelaide, Chris wanted to use the skills he had acquired to start his own dealership, one he says is “built on the relationships, reputation and real hands-on knowledge I gained along the way.”
That’s when he came up with the idea of Autoluxe Cars. Chris doesn’t want to just sell cars – he wants to curate what he calls a “more elevated, specialised experience around European vehicles, paired with a luxury level service standard.” He noticed there was a high demand for European cars amongst South Aussie autoheads, with Autoluxe Cars providing a refined space where there is a genuine passion for the craftsmanship and culture of European cars.
Autoluxe Cars prides itself on specialising in cars you won’t find anywhere else, from rare imports to bespoke builds that will make you stand out from the crowd. Walk the showroom and you’ll encounter luxury European models from Aston Martin, Mercedes-Benz, Porsche, Alfa Romeo, Audi and Volkswagen sitting alongside premium SUV and 4x4 offerings from Land Rover and Range Rover. Chris is involved in the purchasing of all cars sold at Autoluxe, selecting vehicles that he not only loves but knows will appeal to those looking for an automobile that matches their lifestyle.
“When someone purchases a car from Autoluxe Cars, they’re not just buying transport – they’re choosing something that represents who they are, or who they’re becoming,” he adds. “Our cars are selected with intention, quality, and individuality in mind. They’re cars you can be proud of, cars you enjoy showing your friends and family, and cars that bring excitement back into everyday life.
Supplied
Chris is well aware that many people have preconceived ideas about car dealerships, which is why he and his team focus on offering a personalised and tailored experience rather than a transactional one. “We’re a small hands-on team, which means every customer is looked after properly and nothing gets lost in the process,” Chris says. “At Autoluxe Cars, customers aren’t passed from desk to desk. They deal with real people who genuinely care and who stand behind every car we sell. That’s the difference.”
This team extends to his wife, Melinda, who is heavily involved in every aspect of the business alongside Chris. Together, they have created a dealership where people are treated more like friends than customers, with the entire team focused on providing the best service possible to help car lovers find the vehicle that speaks to them.
Sourcing cars from across the country, Autoluxe Cars are transparent with their dealings, allowing customers to view where the car originally came from, be that a franchise dealership or independent motor dealer. Accumulating an extensive list of contacts and forging strong relationships with dealerships all over Australia means Chris can ensure the quality of the cars he is selling.
His strong connection to the automobile industry is reflected in the tailored advice and personalised service offered by Autoluxe Cars. Each client receives the same treatment, whether it’s someone looking for their first luxury car or an autophile after a special make or model to add to their collection. Chris and his team have years of experience and a passion for the industry, using their knowledge to help customers find a vehicle that suits their personality and reflects their approach to life.
“For me, cars have always been emotional,” he explains. “They mark milestones, reflect personality and tell a story about where someone is at in their life. Being part of those moments is something I take pride in, and it’s a big part of why I do what I do.”
If there’s one thing you take away from chatting with Chris, besides his enthusiasm for cars and customer service, it’s his ability to match the car with the personality of the person he’s dealing with. It’s all about building a rapport with a person and getting to know them and what they want. This way, the team at Autoluxe Cars can tailor the buying experience around each customer.
“It’s never about pushing a sale. It’s about matching the right person to the right vehicle – something that fits their personality, their lifestyle and the way they’ll use it every single day. When you get that right, the entire experience feels natural and enjoyable, and the customer drives away in a car that truly suits them.
“People with big, bold personalities often gravitate toward brighter colours and statement cars. Those who are more business-focused or want a cleaner, more understated image may choose something sleek and refined, often black on black, minimal, confident,” Chris explains.
“At the end of the day, the right car doesn’t just get you where you’re going – it says something about the journey, and the person behind the wheel.”
Discover the difference. Visit Autoluxe Cars at Melrose Park – where luxury meets individuality.
autoluxecars.com.au // 0418 859 359
